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15. Thinking in & out of the Box

  • Mapping filters and boundaries in one’s thinking;
  • Applying in & out the box thinking;
  • Improving creativity and innovation in teams and leadership.

Thinking in & out of the Box is a gamified learning concept that has been developed by Innogreat, based in Taiwan with roots in the U.S. ‘The box’ has been applied more than 3000 times among Asia and other parts of the world. The concept is now available in the Netherlands!

As creativity becomes a core competency at all levels of the organization, it is important that we not just tell people to think out of the box, but show them how to do so.
With this powerful learning concept participants will receive a specially designed physical box that represents the invisible box that limits their creativity. Through a number of interactive and reflective exercises, they will identify the boundaries to their thinking, appreciate the positive function of “the box”, and learn simple techniques for thinking both in and out of the box.

In short, the core ingredients of a Thinking in & out of the Box session will mostly include the following steps:


The outside of the box represents our public thinking, our personal branding. It reflects what we want people to know or think about us. It is the “face” that we show to the world.


Each side of the inside of the box represents a different limitation we place on our thinking. By identifying the boundaries of our thinking, we are better equipped to know how to open new filters and go beyond those boundaries to think out of the box.


Wearing the physical box on our heads creates a powerful emotional experience of how limiting our invisible thinking box can be. Through this experience participants experience the challenges of coordinating action, sharing opinions, making decisions and executing a plan with a box on their head.


In the debrief and application phase, we draw connections between the physical box they have created in the program with the invisible thinking box they have created throughout their lifetime. By identifying when it is best to think in the box, and when and how to think out of the box, we improve the conditions for creative innovation.

Of course your specific learning goals will be leading for the exact structure of the session.

Number of participants: 6 – 24 participants
Duration: half a day, or more depending on the learning goals