play hard learn fast
Dutch site

13. Social Media Game

  • Dealing with the impact of social media in your organization;
  • Exploring dilemmas: work-private life, integrity, privacy etc.;
  • Defining the difference between communication, conversation and participation.

Social media is no longer inseparable from society and also penetrates deeper and deeper into the fabric of companies, organizations and institutions. Social media are no longer the domain of communication professionals. Through the use of social media, communication and collaboration inside and outside your organization is rapidly changing. But what is the value, what are the responsibilities and what are the possible consequences of the use of social media for your organization? Social media has become a modern organizational and management issue that deserves serious attention.

The Social Media Game offers professionals and managers a fun and powerful learning experience around some recognizable, everyday dilemmas. In an interactive game format enter, participants will be discussing everyday cases that can actually take place in your organization tomorrow.


Social Media Game is usually played for half a day and includes three cases that are played one by one in groups of five participants. The cases will be defined in an initial interview. Participants will engage in a discussion with each other around these cases. Each participant will receive a profile card with some features that should be used when playing the game. The facilitator oversees the game and can intervene to deepen the dialogue. Results per case will be discussed plenary.


Social Media Game can be played by both existing and mixed teams. Employees, managers and leaders can participate. Lacking knowledge or experience with social media is not a restrictive condition.


Besides collective awareness, participation in Social Media Game leads to tactical insights regarding the implications of social media. Based on the insights shared during and after gameplay, principles will be defined which can be worked out into a strategy for the online communication after the session.

Number of participants: 5 – 25 players
Duration: half a day